Gustavo Cervantes

+10 years of experience in product, marketing and digital project management (product lifecycle ownership, creating and maintaining backlogs, prioritizing roadmaps, delivering new products & improving the existing portfolio)

Experience

Full-service Creative @ Spark Line

Nov 2020 — Today
- Passionate about bringing technical concepts to live via product ownership and digital project management
- Notable at managing a variety of stakeholders, including engineers, designers, marketeers, executives and clients in written and verbal form
- I'm useful at understanding a problem, it's impact/ priority and leading a team to rapidly assess and deliver a solution
Product Marketing Manager @ Condesa

Feb 2022 — Dec 2023
- Consulted with media production teams to enhance services based on customer data increasing Net Promoter Score (NPS) and quantifiyng ROI for clients
- Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches increasing lead generation
Product Manager @ Meditec

Jun 2016 — Apr 2021
- Developed and implemented favorable pricing structures by identifying target markets, buyer personas, and outreach channels increasing revenue by 300% within 6 months for flagship product Family Doc
Project Manager @ Engrane

May 2014 — October 2015
- Implemented innovative programs, including Check-in program to increase employee loyalty, reduce turnover and align company's vision